Highly positive media coverage, reaching 84% to 95%, dominated the public health landscape during this period. This was driven by the Ministry of Health's (Kemenkes) rapid and proactive response to global health dynamics, such as preventing the spread of Hantavirus and the Ebola outbreak in Congo, as well as the implementation of priority programs such as the expansion of Free Health Checks (CKG) and improvements to National Health Insurance (JKN) services at various regional hospitals. While reporting remained positive and strengthened the Ministry of Health's image, consistent risk communication was necessary to ensure public attention to infectious diseases and service complaints in several regions remained within a proportionate corridor.
On the other hand, the dynamics of conversations on social media indicate significant negative sentiment pressure due to complaints from the medical profession community, particularly regarding the welfare of healthcare workers (nakes) and the National Competency Test for Medical Professional Program Students (UKNPDPD). The health worker issue was triggered by the discourse on 24-hour Community Health Center services, which were seen as increasing the workload without certainty of incentives, as well as delays in the payment of healthcare workers' financial entitlements in various regions. Meanwhile, the UKNPDPD issue emerged because exam participants questioned the quality and suitability of the questions to competency standards. These two issues are considered highly likely to escalate into mainstream media attention regarding poor healthcare human resource governance if institutions do not respond promptly and in a measured manner.
Finally, there is the threat of negative perceptions stemming from cross-sectoral policy issues, particularly the controversy surrounding the distribution of formula milk under the Free Nutritional Meals (MBG) program. Although implementation of this program falls under the purview of the National Nutrition Agency (BGN), strong opposition from the Indonesian Pediatrician Association (IDAI), which believes formula milk can interfere with breastfeeding, has sparked public debate. Because this controversy is closely related to medical regulations and health recommendations, the Ministry of Health has the potential to be drawn into negative public perceptions within the policy controversy.
