Attracting Museum Visitors with Story Telling

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Jakarta-The Health Development Policy Agency (BKPK) of the Indonesian Ministry of Health (Kemenkes) hosted the Museum, Gallery, and Monument Meeting or commonly abbreviated as Mugalemon. The meeting, which took place at the BKPK Office in Jakarta, was attended by museum managers on Friday, December 16, 2022.

Officially opened by BKPK Secretary Nana Mulyana, this meeting carried the theme of Health Policy Literacy through Story Telling and Education in Museums. In his speech, Nana said that one of BKPK's tasks is to improve public literacy by using popular language that is easier to understand.

"One of the strategic media is museums and galleries. In the future, it needs to be developed so that museums and galleries can be accessed online," he said.

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This Mugalemon meeting presents resource person Prof. Tjandra Yoga Aditama. As a public health literacy and education figure, Tjandra explained that health literacy or health literacy is the ability to obtain, read, understand, and use health information to make the right decisions and follow instructions correctly.

Tjandra further gave an example of the Centers for Disease Control and Prevention (CDC) museum in America. According to him, the mission of the CDC museum is to educate visitors about the importance of prevention in public health. The CDC museum collects, preserves, and presents the CDC's legacy and major achievements through engaging exhibitions, dynamic educational programs, and web archives.

"Health literacy is very important for educating the public so that they understand health," said Tjandra.

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On this occasion, Tampil Chandra S. Gultom was also present as a resource person who explained about the use of storytelling in educating museum visitors. According to Tampil, storytelling is a depiction of a story to make the museum comfortable, calm, and provide valuable experiences for visitors. To museum managers, Tampil gave tips and tricks to attract museum visitors with suitable storytelling. "We have to sell the uniqueness of the museum and be able to see the other side of the museum," he said.

Tampil also said that the story line or storyline can be made thematic every month. With a variety of themes, it will be an attraction for visitors. Tampil also advised that the story line must be made to suit the different characters of visitors. "We cannot choose the visitors who come. As a curator, we must be able to be an educator who is ready in any condition. For children visitors, it can be packaged by making cheers or interesting games," he added. (Author Dian Widiati)